Experiential Bar

Client - Lyric Agency / Spirits

Brief - An Experiential bar design for five unique spirit brands at a convention. Create an equal platform for all, so as not to emphasize any particular brand.

Department Store / Speakeasy. False signage for a 1920s department store spins and retracts to reveal a speakeasy, complete with decoy items under a glass countertop. Heritage. A classic yet contemporary bar design in the spirit of the parent company’s origins. Deco Divine. Elegant Art Deco design with a dash of star power. Spring Station. Inspired by European train stations, and brought to life by vibrant foliage. Step Right Up. A conveyor belt of bottles beckons the brave to try their wrist at an old-fashioned ring toss, letting lady luck determine a prize of one of five fabulous beverages. Mad Modernist. The medium is the message in this deconstruction of brand advertisement. Screens overlap, and bottles clink and pour across panels of TV’s and colored glass. Prominently displaying the five brands and their history in advertisement.

Experiential Design & Concept Art - Jack Dylan
Strategy - Dan Scofield