Unlock your Business

Client - Withco / Tech & Real Estate

Brief - Create the illustration style for a new brand identity, and develop it into a performance marketing campaign.

Concept - Linking success in business with commercial property ownership through a suite of educational ads. A simple illustration style helps convey complex principles in finance, and real estate, by packaging them in fun, bite-sized lessons, that engage the viewer like a quiz, “Find the building that’s right for your business". The personality of the illustrated buildings is the foundation for a branded world of business types that can be matched to the target customer's (business owners) unique needs. Another set of conceptual illustrations demonstrates the value and benefits of the the brand.

Creative Direction - Mark Gardner
Copy, Design & Illustration - Jack Dylan