Huge Social

Client - Huge inc / Advertising Agency

As the Design Lead on the global comms team at Huge inc, I was responsible for the company’s internal and external brand, events, and social media. I conceptualized content, directed animation, and often shot photos and wrote copy for many social campaigns, working closely with stakeholders and ECD’s.

Credits - Click images for details
Art Direction, Photography & Animation - Jack Dylan

Be The Difference.

Brief - Create a non-partisan social media campaign to drive out the vote.

Concept - A series of connecting animations using blue and red stars to signify votes being cast for the two major parties. Designed to mesmerize the viewer; the stars pass through game-like structures revealed to be a deconstructed American flag. As each small star (or vote), makes its journey through the system, they interact, collide, and eventually tip the scales of an election. The tagline "Be the difference." underlines the message that every vote counts.

Concept, Copy, Art Direction - Jack Dylan
ECD - Jason Musante
Animation - Mike Martin

H for all seasons.

Brief - It’s the holidays, but make it Huge.

Concept - Reimagining the company logo in an ever-evolving costume of seasonal styles, the "H" can arrive as grotesque for Halloween, pass into the gelatinous as a side dish for Thanksgiving, and still have enough energy to get down to the countdown on New Year's eve. All while employing a hypnotic, and looping animation style, designed to slow the scroll of any viewer.

Concept, Copy, and Art Direction - Jack Dylan
Animation - Mike Martin